Are you a Connector, a Salesman or a Maven?

If you are one of the above, then marketing agencies should be following your every move. Gartner has studied how certain people influence their social network in buying decisions. 

Gartner has categorized people into five buckets depending on the role they play in Social Networks -

• Connectors - have many people in their network and introduce people
• Salesmen - have many people in their network and are persuaders
• Mavens - are subject experts
• Seekers - reach out for buying advice
• Self-Sufficient - are researchers who make up their own mind

It is particularly interesting that 20% of the population is one of three - Connectors, Salesmen or Mavens. It is this 20% that influences 74% of the population in their shopping decisions. 

 

Here is the link to the article if you want to learn more.

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So have you got the Fifth P?

An Altimeter Group report focuses on the 4 P's of marketing, namely Product, Price, Promotion and Position, to bring businesses closer to success in the world of social commerce. 

Brian Solis, a highly recognized new media marketing guru and author of the new book Engage!, has introduced a fifth P in this equation - People. I completely agree with Brian that it is the people dimension which will truly differentiate social media marketing from traditional marketing and commerce strategies. We are moving towards a people driven market where the collective power of the community will drive sales. Brian puts it very succinctly - "It’s your responsibility to not only focus on the aspects of “paying it backward,” i.e. pay me for my goods and services, but also “paying it forward,” the investment in your community so that brands merit resonance through relevance."

Businesses need to evolve a social media strategy in order to engage the social consumer and convert conversations to commerce. Perhaps, it suffices to say that Businesses need a way to connect the 'Shopping Gods' with 'Newbies'.

Posted via email from ShopSocially Blog