At least that’s how FastCompany seems to have categorized us. I don’t think that the categorization is quite right.
Social Shopping is a new category in and of itself. There are several smart players trying to crack this space but no one has broken out of the pack yet.
While I may differ from some of the bucketing in this chart, it is a very interesting compilation nonetheless and worth taking a look at.
Jai
Founder & CEO, ShopSocially
…ShopSocially, on the other hand, seems to better approximate real-world conversation. What do people do around the water-cooler from a shopping perspective? They talk about the important purchases they've made, usually explaining their reasoning and outcome. Then they ask others for opinions on purchases they are contemplating. ShopSocially makes both of those processes, sharing and asking, more efficient through the use of social networks…
Link to full article:
http://blogs.oracle.com/retail/2010/07/shopping_conversations.html (by David Dorf, Director of Technology Strategy at Oracle Retail)
