Facebook - Talk not Shop!

Retailers at last month's Shop.org conference said that "Facebook is for socializing and not long bouts of shopping". Consumers visit Facebook to spend time with friends, have conversations and interact with their social network. Facebook is, however, a great place to discover new products. Users can get product recommendations from their social network, a much more powerful influencer than an anonymous review posted on an obscure website. Essentially, consumers use Facebook to talk about their purchases but not actually shop.

 

Click here to read more about what the speakers at Shop.org had to say.  

Posted via email from ShopSocially Blog

Five Mantras of Social Shopping

I came across this article by Samrat Kabiraj where he lists five mantras to help us make better purchases.

1. Dwell on what meets the needs and create a list of options
2. Find friends who may have bought a similar product
3. Get first hand product review, akin to a test drive
4. Get a little bit more for your money from recommendation sites
5. And finally, look for reliable reviews from people you trust.

The steps above do seem to lead to a happy social shopper. Click here to read the entire article and enjoy shopping socially!

 

Posted via email from ShopSocially Blog

Social Commerce - the 5th C of Community

The traditional 4C's of community - Content, Conversation, Connection and Continuity have been given a new member - Social Commerce, by Brian Solis. 

In a short but very relevant article Brian highlights that brands now need different strategies to cater to the traditional consumer and the social consumer. The social consumer taps into this social graph for shopping advice and influences purchase decisions in their social network. 

Our services are focussed on catering to this social consumer and creating an opportunity for social commerce. Every shared purchase is spread to the news feed of the social graph, there by, increasing a brand's reach and visibility.

 

Click here to read the full article.

 

 

Posted via email from ShopSocially Blog

Social Commerce's Tipping Point

Scott Morrison recently wrote an article covering how Social Commerce is reaching a tipping point. He quotes, Ethan Beard, who runs Facebook's developer network, saying that "Social Commerce will be big and disruptive". Ethan says, use of social media tools and content such as user profiles, customer reviews and ratings will make online shopping a social experience.

It is interesting to note that in August, U.S Internet users spent 41.1 billion minutes on Facebook, surpassing Google Inc.'s 39.8 billion minutes. Scott Wingo, CEO of Channel Advisor Corp., says "Facebook will be a top-three channel for all retailers within two or three years. 

Scott Morrison, succinctly summarizes his views by saying - "Social commerce is becoming socially acceptable".  

To read the full article, please click here. 

Posted via email from ShopSocially Blog

Social Commerce's Tipping Point

Scott Morrison recently wrote an article covering how Social Commerce is reaching a tipping point. He quotes, Ethan Beard, who runs Facebook's developer network, saying that "Social Commerce will be big and disruptive". Ethan says, use of social media tools and content such as user profiles, customer reviews and ratings will make online shopping a social experience.

It is interesting to note that in August, U.S Internet users spent 41.1 billion minutes on Facebook, surpassing Google Inc.'s 39.8 billion minutes. Scott Wingo, CEO of Channel Advisor Corp., says "Facebook will be a top-three channel for all retailers within two or three years. 

Scott Morrison, succinctly summarizes his views by saying - "Social commerce is becoming socially acceptable".  

To read the full article, please click here. 

Posted via email from ShopSocially Blog