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Monday, August 23, 2010

Excerpt from "After Social Networking And Social Marketing, Facebook Lets You Shop Socially"

"Saying that Facebook has become an important platform for social networking would be a big understatement. With the number of users that join the social networking website every day, it was no surprise that most companies and brands have a fan page on Facebook. Having a fan page meant marketing new products through the social networking giant without having to make too much of an investment in marketing, while at the same time ensuring massive penetration through the fans of the page, as well as their friends. So what would be the next logical step for any brand or company? Shopping through Facebook of course! Facebook is now a major platform for“Social” Shopping."

Link to full article:

http://www.watblog.com/2010/08/23/after-social-networking-social-marketing-facebook-shop-socially/  (by Anish Sadanand)

Posted via email from ShopSocially Blog

Thursday, August 19, 2010

ShopSocially = Yelp for Shopping??

At least that’s how FastCompany seems to have categorized us. I don’t think that the categorization is quite right.

Social Shopping is a new category in and of itself. There are several smart players trying to crack this space but no one has broken out of the pack yet.

While I may differ from some of the bucketing in this chart, it is a very interesting compilation nonetheless and worth taking a look at.

Jai

Founder & CEO, ShopSocially

(http://ShopSocial.ly/jairawat)

Posted via email from ShopSocially Blog